Best Choice Roofing Review: What Homeowners Really Need to Know

Best Choice Roofing: Reliable Service or Not?

If you’re considering a roof replacement or repair, I know the decision can feel overwhelming—especially when so many contractors claim to be “the best.” Best Choice Roofing has a big national footprint, and you’ve probably seen their name pop up thanks to storm repair ads or recommendations. On paper, they offer everything from full replacements to insurance claim assistance[2]. They also carry a headline credential: for three years straight, Owens Corning has named them the Nation's Largest Platinum Preferred Contractor[1]. That’s no small achievement. But here’s the reality I want you to know—glossy credentials don’t always guarantee a consistent customer experience. Let’s unpack both the strong points and the headaches reported by real homeowners, so you can decide if they live up to their name.

Having been around since 2009 with over 65 offices in 24 states[2], Best Choice Roofing knows how to capture demand, especially after storms. Their “one-day roof replacement” offer and financing options grab attention from homeowners facing sudden damage. But in my experience reviewing contractors, the shiny promises only matter if the delivery is consistent—and that’s where consumer feedback on Best Choice Roofing becomes more split. To make a smart choice, you’ll want to look at not just what’s marketed, but how warranties, installation quality, and local service stack up against industry standards.

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Company Background and Industry Recognition

Best Choice Roofing started in 2009, founded by Wayne Holloway in Hendersonville, Tennessee[2]. Despite some marketing confusion about regional operations, it’s clear they’ve grown into a national player with dozens of local offices[2]. Their standout recognition came in 2024, when Owens Corning again crowned them the Nation's Largest Platinum Preferred Contractor[1]. In practical homeowner terms, this signals they install a large volume of Owens Corning roofing products, and it gives them the ability to offer top-tier Owens Corning warranties.

Now, Platinum Preferred status isn’t handed out lightly—it shows the contractor has met Owens Corning’s standards for training, product knowledge, and installation practices[3]. That said, I encourage you to look at this as one piece of the puzzle. Being in the top tier of Owens Corning’s network helps ensure access to strong warranties[1], but it doesn’t automatically erase local service issues.

Leadership Structure and Ownership

With Wayne Holloway as CEO, the business runs on a semi-local ownership model. In markets like Salt Lake City, Doug Anthony and Tyler Crosbie operate branches under the Best Choice Roofing name[5]. This setup allows them to combine national buying power with local market knowledge[2]. The flip side? Where management quality varies, customers can feel the inconsistency[4]. BBB records back this up: even with an A- rating, there are 57 complaints tied to the brand[22].

If you’re deciding whether to work with them, dig into reviews for your local office. A national name only matters if the folks on your job site run things well day-to-day.

Business Model and Industry Standing

Best Choice Roofing leans heavily into storm repair work, with most jobs involving asphalt shingles (roughly 80% of U.S. residential roofing)[4]. This insurance-driven model helps them grow fast when storms hit. But there’s a tradeoff: insurance-based jobs are often high volume, high speed, and can create stress for both the contractor and the customer[25]. Personally, I see this as where homeowners need to slow things down—verify what’s being promised, and double-check whether speed will compromise workmanship.

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Customer Experience and Service Quality

On the surface, the reviews look glowing: some offices post close to a 4.9-star Google rating[2], and many homeowners rave about responsive crews and clean job sites. One client even noted: "They were very professional, my house roof came out beautiful, and they cleaned up nails and debris very well. Greg explained everything clearly"[1]. If you’ve experienced storm damage, quick help like this can feel like a lifesaver.

But then comes the other side: inconsistent performance depending on which office you’re dealing with[20]. BBB complaints and consumer feedback highlight delays, missed follow-ups, and warranty headaches[20]. Some homeowners told me they struggled to reach someone after the install, especially when small fixes (like broken windows or leftover debris) were needed. The decentralized model means one region might shine, while another leaves you chasing callbacks[4].

Negative Reviews and Complaint Patterns

Looking closer at the negative feedback, three themes repeat: insurance claim confusion, communication breakdowns, and aggressive sales tactics[4][20][25]. For example, a few customers reported the insurance payout didn’t line up with what the sales rep initially promised, creating out-of-pocket shocks. Former employees also allege that this model puts homeowners at risk of strained relationships with insurers[4]. On top of that, multiple reviews describe difficulty getting answers after the sale, and some accounts of high-pressure sales during storm response[25]. The industry refers to this as "storm chasing," and it’s something to watch for any time a roofing crew suddenly appears at your door after a storm.

Employee Perspectives and Company Culture

I also spent time reading employee perspectives—and they shed light on why these consistency issues exist. Former salespeople say the commission structure rewards aggressive tactics[4]. One put it bluntly: “Managers take a cut of all deals"[4]. Training groups show high turnover[4], and that churn often trickles down to the homeowner in the form of reps who overpromise without having deep roofing expertise[13].

Patterns in Service Quality by Region

If you’re wondering why your neighbor had a great experience but another homeowner across town didn’t, here’s the deal: ratings trend higher in older, established markets like Tennessee[2]. But newer branches, especially those racing to cover storm damage, seem to rack up more complaints about rushed installs and poor follow-up[22]. My advice? Treat each office as its own business unit. Do homework on your local crew specifically, not just the national brand reputation[22].

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Roofing Products and Installation Expertise

Asphalt shingles are Best Choice Roofing’s bread and butter[13]. More specifically, they install a lot of Owens Corning Duration Series shingles with SureNail Technology[3]. The big benefit here is wind resistance: up to 130 mph if properly installed[7]. That’s powerful protection if you live in storm-prone regions. But—and this is a theme I’ll return to—these numbers matter only if your crew follows the correct nailing and sealing practices[13].

One-Day Roof Replacement Capabilities

The “one-day replacement” claim can sound like marketing spin, but in fairness, it’s realistic under certain conditions: a typical-sized asphalt shingle roof under 3,000 square feet, with a well-staffed crew and good weather[12]. I’ve seen crews of 8-10 workers finish these jobs in a single day when everything is teed up perfectly. Still, don’t let speed cloud your judgment. Ask your contractor about quality control steps and make sure they explain how they’ll avoid rushing things like flashing or ventilation[13].

Asphalt Shingle Quality and Performance Standards

Your shingle choice also matters: Best Choice Roofing will show you options ranging from basic 3-tabs to premium architectural shingles[13]. Standard shingles handle up to about 110–150 mph winds[13], while top-tier designs add features like Class 4 hail resistance[15]. If you’re in hail country, check for that Underwriters Lab Class 4 rating—it can even lower your insurance premiums in some markets[15].

Material Selection Process and Expertise

This is where I’d encourage you to shift from aesthetics to technical questions. Don’t just choose the color that looks nice—ask about fire resistance, proper underlayment, and ventilation. Done well, these invisible details extend a roof’s life by years[21]. In fact, I’ve seen poor ventilation cut a roof’s lifespan in half regardless of shingle quality[4]. Use the sales presentation as a chance to push the rep for details on their full system approach, not just the surface-level shingles[13].

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Warranty Coverage and Protection

One of the biggest advantages Best Choice Roofing can offer through Owens Corning is access to extended warranties. Their Platinum Protection Roof Warranty covers 50 years of full material and labor costs during the TRU PROtection period[3]. After that, materials-only coverage remains. You’ll also see add-ons like protection against shingle blow-offs (up to 130 mph for 15 years), algae protection for 10 years, and coverage for certain workmanship errors[3].

Understanding Warranty Eligibility Requirements

But here’s the fine print that trips up homeowners: you don’t automatically qualify for the Platinum warranty. You’ll need a minimum of four Owens Corning components installed—things like the starter strip, ridge vents, and underlayment[9]. This can add around $1,000+ to the bill, and it must be carefully documented[9]. If your sales rep isn’t clear on this, flag it. Warranty coverage is only as strong as the paperwork trail you keep[3].

Workmanship Warranty Limitations

Another important detail: workmanship coverage usually lasts just 10–15 years[16]. That means if installation errors show up 20 years down the road, the fix likely falls on you, not the manufacturer. I recommend asking Best Choice Roofing if they extend workmanship coverage beyond the standard Owens Corning terms[16]. It’s a good litmus test of how confident they are in their crews.

Practical Warranty Claims Process

In a perfect world, you’d never need to file a claim. But if you do, you’ll first call the contractor, who coordinates with Owens Corning[14]. Here’s the catch: if your local office closes or refuses to cooperate, claims can get tricky[14]. That’s why I always advise keeping copies of all product labels, lot numbers, and project documents[3]. If disputes arise, documentation will be your best protection[14].

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Financing Options and Cost Considerations

Roofing projects are expensive, plain and simple. Best Choice Roofing tries to soften the blow with 100% financing offers[2]. But these financing plans come from third-party lenders, so terms vary widely[17]. Some options, like PACE financing, don’t check credit but attach a lien to your property[17]. Others are standard loans or HELOCs. All have tradeoffs—you’ll want to weigh whether convenience today justifies the cost down the line.

Understanding True Roof Replacement Costs

As a ballpark, expect between $10,000 and $20,000 for a mid-range asphalt shingle roof on a 2,000 sq. ft. home[26]. High-end materials push into the $15,000–$30,000 range[26]. Best Choice Roofing’s prices run within industry averages, but those averages swing based on where you live[26]. My advice: collect at least three quotes, and make sure each breaks out line items for labor, tear-off, disposal, and material type[26]. And don’t pay everything upfront. Standard practice is a small deposit followed by milestone payments[25].

Insurance Claims and Cost Coverage

If your roof project is tied to insurance, know your policy inside and out. Insurers typically cover wind or hail damage, but not age-related wear[23]. Pay attention to whether you’re getting Replacement Cost or Actual Cash Value—this affects how much you’ll be reimbursed[23]. Best Choice Roofing will help navigate the claim, but you’re the one signing off. In fact, I suggest having an independent contractor or adjuster confirm the scope before approving any insurance payout[23].

Cost versus Quality Considerations

It can be tempting to chase the lowest bid, but roofing is one of those areas where you usually get what you pay for. Quality installation—flashing, ventilation, underlayment—is as important as the shingles themselves[21]. In fact, the Asphalt Roofing Manufacturers Association estimates poor installation can cut a roof’s useful life by up to half[4]. So when comparing Best Choice Roofing to competitors, don’t just look at bottom-line price. Ask specific questions about how they’ll handle common weak points on your roof[13].

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Industry Warning Signs and Consumer Protection

Here’s where I need to put on my caution hat: roofing scams are unfortunately common, especially after storms. The National Roofing Contractors Association warns against contractors who appear overnight, pressure you to sign, or ask for full payment upfront[25]. Best Choice Roofing usually avoids the worst of these behaviors, but homeowner vigilance is still key[25].

One major red flag to avoid is signing “exclusive agreements” before shopping around[25]. Reputable contractors won’t have a problem with you comparing quotes. And never sign anything until you’ve confirmed it’s not a binding contract disguised as an estimate[25].

Verifying Contractor Credibility

Before you commit, check for licensing, insurance, BBB history, and specific roofing expertise[28]. Best Choice Roofing has BBB accreditation since 2022 but still shows 57 complaints[20]. Reviews can be faked both positively and negatively, so focus on the detailed ones with specific project notes—those paint the clearest picture[28].

Contract Review and Protection

Never sign a vague contract. A good one spells out materials (brand and model numbers), installation practices, payment schedule, and cleanup terms[28]. Don’t put more than 10–20% down, and hold back at least 10% until you’re fully satisfied with the final walk-through[25]. The best contractors won’t push you to sign instantly—they’ll encourage you to review carefully[25].

Understanding Your Rights as a Homeowner

Remember: you may have legal protections like cooling-off periods to cancel contracts within a few days, depending on your state[28]. If issues pop up, document everything and start with your state licensing board or BBB for dispute resolution[28]. For larger cases, legal advice may be necessary[28].

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Recommendations for Homeowners

After digging through the data, here’s my advice: treat Best Choice Roofing as a strong contender but not a guaranteed win. Their status as an Owens Corning Platinum Preferred Contractor gives them access to excellent warranty programs[1]. They also bring scale and speed to the table. But the customer feedback and employee reports tell me service quality depends heavily on your local branch[20].

So here’s how you approach this wisely: look up reviews for your local office, call references, and verify credentials and insurance for yourself[28]. And always get competitive bids so you know where they stand on price, warranties, and workmanship[25].

Key Verification Steps Before Hiring

Ask for state license proof, copies of liability and workers’ comp insurance, and written confirmation of Platinum Preferred contractor status[3]. Request local references from the past year and actually call them[28]. Most importantly, be sure your contract ties payments to actual work milestones, not arbitrary dates[28].

Evaluating the True Value Proposition

When stacking Best Choice Roofing against other contractors, weigh the whole package: warranty terms, crew experience, installation steps, and communication style[21]. For instance, if they pitch a one-day installation, ask for proof they’ve done that on homes similar to yours and how they avoid cutting corners[12]. Roofing is layered work—ventilation, underlayment, flashing—all matter just as much as how quickly shingles go on[13].

Final Considerations for Informed Decision-Making

Hiring a roofer is one of the biggest home investments you’ll make. Best Choice Roofing has the brand recognition and manufacturer partnerships to reassure many homeowners[4]. But don’t let a sales pitch—or urgency after a storm—rush your judgment[25]. Take the time to review contracts, clarify warranties, and compare quotes. If an offer seems too good to be true, it probably is[28]. The best roofing contractors are the ones who earn your confidence—not the ones who pressure you into a signature.